Curis Tek is a different technology startup that aims to change the
way patients interact with healthcare professionals. Curis founders have
an understanding of the market and clear vision of the future of
healthcare, and differentiate themselves by creating tools that are user
centric. The goal for Curis is to go beyond just creating tools that remove
the complexity of clinic interaction, and replace the entire experience with
one that is attractive, intuitive, and enjoyable.
The visual identity of the organization needs to reflect the
organization’s key service offering: simplicity. To accomplish this, the
design employs a Helvetica Neue Thin font and maximizes white space.
The logo, a hand drawn version of a natural heart reflects the more
relateable experience of Curis products. The logo utilizes five different
colors, to reflect the organization’s dynamism in industry and services.