But it’s just two circles. That’s the new logo? It’s just a simple shape – my toddler could draw that. When Target rolled out it’s logo design in 1968, it didn’t turn…

But it’s just two circles. That’s the new logo? It’s just a simple shape – my toddler could draw that. When Target rolled out it’s logo design in 1968, it didn’t turn…
“I don’t know what I want, but I’ll know it when I see it.” For a creative professional, this sentence can be the most frustrating thing to hear. It provides zero guidance…
In my field of business, I have the privilege of being able to talk to decision makers on a regular basis. While observing, I take note that there is an immense variety…
Okay, here’s the problem. As an eager to please designer, I’ve worked hard on a concept that feels like everything the client has described to me. I have a good understanding…
If you’re offering a service, here’s the problem. People come to you for your specific consulting service and they know you, they trust you, they love you and all as well.…
In an ideal world, a CEO well versed in the organization’s operations from top to bottom has the skills and know-how to produce a logo and brand that perfectly represent the business,…