“I don’t know what I want, but I’ll know it when I see it.” For a creative professional, this sentence can be the most frustrating thing to hear. It provides zero guidance…

“I don’t know what I want, but I’ll know it when I see it.” For a creative professional, this sentence can be the most frustrating thing to hear. It provides zero guidance…
In my field of business, I have the privilege of being able to talk to decision makers on a regular basis. While observing, I take note that there is an immense variety…