But it’s just two circles. That’s the new logo? It’s just a simple shape – my toddler could draw that. When Target rolled out it’s logo design in 1968, it didn’t turn…
Research
“I don’t know what I want, but I’ll know it when I see it.”
“I don’t know what I want, but I’ll know it when I see it.” For a creative professional, this sentence can be the most frustrating thing to hear. It provides zero guidance…
Thinking inside the box is important too
In an ideal world, a CEO well versed in the organization’s operations from top to bottom has the skills and know-how to produce a logo and brand that perfectly represent the business,…