Picked Up

People are particular about their food, and when it comes to groceries, they want to be in control. MyOrchard is a grocery delivery startup that offers customers a unique service – get your groceries picked up from anywhere. Grocery customers want specific products from specific stores at the price listed – and that’s exactly what MyOrchard delivers.

We helped rename and rebrand the startup into PickedUp Groceries, which makes it clear what the service and delivers a fun engaging experience. The tagline “Done” combines with flat & clean design elements to remind customers how much simpler and easier it is to use the app than going shopping. We combined that with a vibrant colour palette to help build an engaging and fun experience that’s just as exciting as going pick out what you’d like to eat tonight.

York University DEM

York University’s Disaster and Emergency Management program is one of only two programs of it’s kind in Canada. The University engaged us to produce a digital media campaign over a short period of time. We presented a strategy focused what makes the Disaster & Emergency field different than other management fields – saving lives by the thousands. We created a series of images to go along with striking text all focused around a single tagline – “We Need You”. This aggressive campaign was focused on pulling in top students on an emotional appeal with a simple message – ‘your analysis & management skills can be more meaningful as a DEM graduate than elsewhere’.

Incisive Strategy

A new entrant in the business of public and government relations, Incisive Strategy looks to position itself in an industry with established giants. Emphasizing their advantage of creativity, passion and energy, Incisive Strategy invests itself into each problem and strives to provide creative and cutting edge solutions. The brand schema utilizes different shapes, each comprised of lines and circles – a visual interpretation of connectivity, structure and science. Manipulating these hubs and connectors into different symbols and icons gave test groups an impression of Incisive Strategy’s creativity and power of ideation. The logo, a bridge, is a symbol of access to new solutions, as well as structure, security and diligence in the work of reputation.


Proficient in both understanding business needs and innovative development, Miracle sought to differentiate itself as a specialist in ERP solutions. They approached us for a visual presentation that matched their philosophy – providing streamlined solutions that are more personal, more customized and more automated than the larger consulting firms.


Gameday. Butterflies. Lights on, crowd roaring. It’s the feeling that only happens before kickoff – unmistakably recognized by the players and fans alike. Mesmerise the crowd, mesmerise yourself, and reach a place you’ve never been before – but feels like exactly home. Allow yourself to experience something special.

SMX2 is a special membership program introduced by Soccer Maxx, a specialty sports retailer pushing both player equipment and fan apparel. The client needed something that felt premium, but also delivered excitement and connected with adolescents.

Visual elements are inspired by the look and feel of Old Trafford and San Siro stadiums at night, with the unmistakable mixture of fluorescent light and dark concrete reminiscent of the occasion.