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Design

Picked Up

People are particular about their food, and when it comes to groceries, they want to be in control. MyOrchard is a grocery delivery startup that offers customers a unique service – get your groceries picked up from anywhere. Grocery customers want specific products from specific stores at the price listed – and that’s exactly what MyOrchard delivers.

We helped rename and rebrand the startup into PickedUp Groceries, which makes it clear what the service and delivers a fun engaging experience. The tagline “Done” combines with flat & clean design elements to remind customers how much simpler and easier it is to use the app than going shopping. We combined that with a vibrant colour palette to help build an engaging and fun experience that’s just as exciting as going pick out what you’d like to eat tonight.

CloudAI Solutions

The cutting edge is forever a moving target – and it takes a genuine passion and desire to keep offering it to your clients. CloudAI Solutions is a technology consulting firm that builds advanced automation and data analytics using the latest AI and ML platforms. We looked at targeting everyday business decision makers and creating an image to prove to them that this technology can be made to work for anyone. Automating business decisions is a bold step for companies, but an incredible leap forward in staying competitive. Not only do you need expertise to be able to apply it, but you need incredible drive to be able to keep up with it.

The tagline ‘possible is here’ is a clear statement to value proposition and communicates that CloudAI’s capabilities and is targeting business leaders who are willing to take the leap to gain an edge. The logo style and color scheme are derivatives the of P1 phosphor screen of the 1980’s, with the use of “text selection” or text carat (cursors) to provide a really unique way to express this organization’s roots in technology. Individual patterns are uses to express different services and concepts – a simple way of demonstrating the core service offering of data analytics.

Alfan

Alfan is a Multi Channel Network based in Canada with clients all over the Middle East and Asia, primarily offering Channel Management for Youtubers and Influencer Marketing for some of the biggest brands in the world. Managing over 1200 channels and counting, the group is active in multitudinous countries, languages and generations. Creating an identity that was neutral enough to appeal in every different environment and exciting enough to appeal to both content makers and brands was a major challenge.

The narrative of the brand, however, was built from exactly that – breaking barriers and bridges gaps across continents, languages, and ideologies. The logo was given a touch up for a cleaner more neutral appearance, but also made it more recognizable across different applications. The graphical elements are all minimal, a horizontal bar or ‘crossout’ and the bright red are consistent across all artwork and branding elements, the sole purpose of which is to reinforce identification. Each page or slide is designed as an independent piece with minimal text, large images and an emphasis on communicating the desired idea as efficiently as possible.

IRSS

The Institute for Religious and Socio-Political Studies is a think tank on religious, social and political issues in North America, created to “fill the void” or create a discourse between political, social and religious entities across the United States and Canada. The Institute approached us to create a visual presentation that would make readers feel that the content was both professional and credible, and most importantly independent.

This identity has two standout components, the color and the logo. The logo was chosen after testing with audiences gave the desired impressions of “broken” and “dialogue”. The inside of the logo was intentionally left empty to create a slight unease or imbalance symbolizing the void. The color was made into a tool to establish moment in recognition for the think tank, as the vibrant pink both stands out from other publications and is instantly noticeable. More importantly, because there are so many different political, religious, national and social entities involved in the landscape, this choice would appear independent more often than not.

Denali

From the indigenous Koyukon name of a mountain in Alaska, allegedly meaning “great one”. Commonly known as Mount McKinley in the English-speaking world, Denali is the tallest peak in North America.

Denali is a cutting edge dental clinic in Milton, Ontario. We collaborated with Syllable Design with the aim of creating a warm, welcoming natural experience for dentistry. To create a tribute to the indigenous people of North America, this visual identity is derived using their glyphs and illustrations. The goal was to create a feeling in the environment that communicated quality and excellence in care but more importantly a more relaxed and calming natural experience.

Ibrahim Group Strategies

Ibrahim Group Strategies (IGS) is a media relations company specializing in modern social and web platforms. Embedding substance and value into each message that they deliver allows IGS be more effective at creating both presence and response.

The visual identity for IGS utilizes color and typography to balance the tone between established and energetic. The logo design is based on physical and natural growth patterns and symbolizes the significance of the point of inception of a given message and the overall strategy – measure twice, speak once. The color scheme pays respect to the relationship between the conceptual and physical, from blueprint to concrete.

Incisive Strategy

A new entrant in the business of public and government relations, Incisive Strategy looks to position itself in an industry with established giants. Emphasizing their advantage of creativity, passion and energy, Incisive Strategy invests itself into each problem and strives to provide creative and cutting edge solutions. The brand schema utilizes different shapes, each comprised of lines and circles – a visual interpretation of connectivity, structure and science. Manipulating these hubs and connectors into different symbols and icons gave test groups an impression of Incisive Strategy’s creativity and power of ideation. The logo, a bridge, is a symbol of access to new solutions, as well as structure, security and diligence in the work of reputation.

Link It Up

Surviving an incredibly saturated and competitive market for over 15 years, Link It Up presents the mobile consumer a unique value proposition – a relationship with their device. Offering services and products that others don’t, they needed an identity that would both stand out and appeal to a universal consumer base.

The inspiration behind the logo and brand narrative is a tribute to what devices are – a simple rectangular shape that we identify as a portal to endless possibilities. The brand was given sharp colors and strong fonts draw attention and stand out while remaining clear, neutral and adaptable.

Miracle

Proficient in both understanding business needs and innovative development, Miracle sought to differentiate itself as a specialist in ERP solutions. They approached us for a visual presentation that matched their philosophy – providing streamlined solutions that are more personal, more customized and more automated than the larger consulting firms.

QED Foundation

Al- Qazzaz foundation for education and development is a project driven organization that promotes democracy through education. The founders work closely with families who have suffered from oppression, conflict and other hardships to create projects that identify and meet their needs. Al-Qazzaz foundation (Q-ED) excels at developing online accessible tools to serve its target users.

This logo is based on a fractal pattern phenomenon prevalent in many forms of nature (trees, leaves, rivers, blood vessels) that is effective at spreading value to a large area. This metaphor reflects the work that the organization does and its innovation in reaching its target users. The shape is also reused in many different branding elements to emphasize the idea. The identity attempts to reflect the Q-ED’s utilization of technology with an electronic blue, a Roboto font and an almost 8-bit style logo. Secondary colors and additional imagery are used produce a more optimistic design also representing growth and value.

Sham Kitchens

Sham Kitchens is a development initiative created to utilize the talent available in our community and bring the most authentic middle eastern cuisine to Canada. By breaking down language and experience barriers they’re able to preserve authenticity and give back to the community they depend on. While there are many different projects they’re involved in, one idea is consistent: Sham doesn’t make food, they cultivate cuisine.

The logo design gets its shape from both cuisine cutlery and the first two Arabic letters of the words “Sham” and “Kitchen” (mutbakh sham).  A deep red is adopted from the use of clay, copper and red ceramic in traditional Arabic dishes. The shapes in the logo are then manipulated into many different illustrations to show off the adaptability of this organization that is constantly engaged in new projects.

The Libyan Gazette

The Libyan Gazette is an English newspaper created to provide a channel for the international community to learn and understand Libyan political affairs, events and history. The Libyan Gazette is a window into Libya. It’s the illumination of a overshadowed corner, the voice of it’s people, telling the world what’s happened, what’s happening. Every story is Libya’s story, every article a piece of its unfolding history.

Knurling

Knurling is a supplier of dental equipment, supplies and instruments aiming to provide convenient access to practitioners in need of a reliable source of quality precision tools. Needing an identity that they could build on, they engaged oneblueshirt to create a name and logo that reflected their value proposition but wasn’t specific to the dental or medical industry.

The name ‘knurling’ describes the manufacturing process of embedding a pattern into a metal to create grip – an apt metaphor for the company’s values of precision, control and trust. Knurling’s visual identity is inspired by the nature of their merchandise utilizing different patterns and colors to create a focused and organized presentation for the busy but educated consumer. Combining the concept with premium print and branding materials is a reinforces the standard of quality of Knurling’s product selection.

Curis

Curis Tek is a different technology startup that aims to change the way patients interact with healthcare professionals. Curis founders understand the market and clear vision of the future of healthcare and differentiate themselves by creating tools that are user centric. The goal for Curis is to go beyond just creating tools that remove the complexity of clinic interaction and replace the entire experience with one that is attractive, intuitive, and enjoyable.

The visual identity of the organization needs to reflect the organization’s key service offering: simplicity. To accomplish this, the design employs a Helvetica Neue Thin font and maximizes white space. The logo, a hand drawn version of a natural heart reflects the more relatable experience of Curis products. The logo utilizes five different colors, to reflect the organization’s dynamism in industry and services.