Curis Tek is a different technology startup that aims to change the way patients interact with healthcare professionals. Curis founders understand the market and clear vision of the future of healthcare and differentiate themselves by creating tools that are user centric. The goal for Curis is to go beyond just creating tools that remove the complexity of clinic interaction and replace the entire experience with one that is attractive, intuitive, and enjoyable.
The visual identity of the organization needs to reflect the organization’s key service offering: simplicity. To accomplish this, the design employs a Helvetica Neue Thin font and maximizes white space. The logo, a hand drawn version of a natural heart reflects the more relatable experience of Curis products. The logo utilizes five different colors, to reflect the organization’s dynamism in industry and services.