"Experience Special"

Gameday. Butterflies. Lights on, crowd roaring. It’s the feeling that only happens before kickoff – unmistakably recognized by the players and fans alike. Mesmerise the crowd, mesmerise yourself, and reach a place you’ve never been before – but feels like exactly home. Allow yourself to experience something special.

SMX2 is a special membership program introduced by Soccer Maxx, a specialty sports retailer pushing both player equipment and fan apparel. The client needed something that felt premium, but also delivered excitement and connected with adolescents.

Visual elements are inspired by the look and feel of Old Trafford and San Siro stadiums at night, with the unmistakable mixture of fluorescent light and dark concrete reminiscent of the occasion.

Client: Soccer Maxx
Date: February 28, 2016
Services: Brand Identity, Logo Design