York University’s Disaster and Emergency Management program is one of only two programs of it’s kind in Canada. The University engaged us to produce a digital media campaign over a short period of time. We presented a strategy focused what makes the Disaster & Emergency field different than other management fields – saving lives by the thousands. We created a series of images to go along with striking text all focused around a single tagline – “We Need You”. This aggressive campaign was focused on pulling in top students on an emotional appeal with a simple message – ‘your analysis & management skills can be more meaningful as a DEM graduate than elsewhere’.