Charter is a PR firm that combines in-depth understanding of both the theoretical model and the practical landscape to deliver considerably more effective, lower risk strategies. Because we continuously invest in and expand our knowledge we are able to find optimal solutions faster and present clients with more diverse options.
After approaching us to deliver a name and visual identity, we delivered a unified concept based on a tagline – “Exploration and Adaptation”. The name and color scheme were chosen to make the idea of navigation obvious, but the logo mark also more subtly represents both the technological feel of statistical modeling and physical feel of pages turning in a book. The identity needed to have enough flexibility within it to adapt between professional consulting, casual editorial, and neutral publications.