Highr Lumbr aspires to be known for the finest quality of product and
service in the international trade business. The symbol, an evergreen tree,
also looks like an arrow, quickly rising to the top – matching those same
The brand identity is a blend of industrial and natural. The evergeen, a
symbol of the Canadian landscape, is a reminder of the heartland from
where products start. The font type, a DIN Alternate, gives the logo a
technical feel – a tribute to efficiency in service.