Ibrahim Group Strategies (IGS) is a media relations company specializing in modern social and web platforms. Embedding substance and value into each message that they deliver allows IGS be more effective at creating both presence and response.
The visual identity for IGS utilizes color and typography to balance the tone between established and energetic. The logo design is based on physical and natural growth patterns and symbolizes the significance of the point of inception of a given message and the overall strategy – measure twice, speak once. The color scheme pays respect to the relationship between the conceptual and physical, from blueprint to concrete.