Insights on Design, Branding, Naming. Discussing trends in the marketing space and how it applies to leadership and culture within a company.
Navigating the complex world of B2B marketing requires more than just keeping up with day-to-day strategies; it’s about preparing for the future and staying at
Design systems have become a vital tool for brands to create a consistent and seamless user experience across all their digital products. In today’s digital-first world, where companies operate on a global scale and have distributed teams, design systems provide an effective way to streamline design and development workflows, ensure consistency across various channels, and enable teams to work more efficiently. In this article, we will explore in detail what design systems are, how they differ from style guides, and how they can help companies achieve their business goals.
Social media, compared to all other mediums, presents a unique opportunity to establish a customer’s relationship with a brand. It allows you to build those
“Wow, it’s actually pretty hard to come up with a name” What’s a good name and what’s a bad name for a business? You shouldn’t
How to craft the perception you want for your brand by adjusting fine details. Design, by its nature, doesn’t really have any rules. If it
But it’s just two circles. That’s the new logo? It’s just a simple shape – my toddler could draw that. When Target rolled out it’s
“I don’t know what I want, but I’ll know it when I see it.” For a creative professional, this sentence can be the most frustrating
In my field of business, I have the privilege of being able to talk to decision makers on a regular basis. While observing, I take
Okay, here’s the problem. As an eager to please designer, I’ve worked hard on a concept that feels like everything the client has described to
If you’re offering a service, here’s the problem. People come to you for your specific consulting service and they know you, they trust you, they
In an ideal world, a CEO well versed in the organization’s operations from top to bottom has the skills and know-how to produce a logo
