How to craft the perception you want for your brand by adjusting fine details. Design, by its nature, doesn’t really have any rules. If it did, designers would break them, trying to…
Design
But it’s just two circles
But it’s just two circles. That’s the new logo? It’s just a simple shape – my toddler could draw that. When Target rolled out it’s logo design in 1968, it didn’t turn…
Do designers speak English? (and other myths)
Okay, here’s the problem. As an eager to please designer, I’ve worked hard on a concept that feels like everything the client has described to me. I have a good understanding…