Journal

Insights on Design, Branding, Naming. Discussing trends in the marketing space and how it applies to leadership and culture within a company.

Design System Lego

How Design Systems are Changing Branding

Design systems have become a vital tool for brands to create a consistent and seamless user experience across all their digital products. In today’s digital-first world, where companies operate on a global scale and have distributed teams, design systems provide an effective way to streamline design and development workflows, ensure consistency across various channels, and enable teams to work more efficiently. In this article, we will explore in detail what design systems are, how they differ from style guides, and how they can help companies achieve their business goals.

March 28, 2023

Establishing a Brand’s Personality on Social Media

Social media, compared to all other mediums, presents a unique opportunity to establish a customer’s relationship with a brand. It allows you to build those

March 29, 2021

Astronaut in a Store Window

How to Name Your Business

“Wow, it’s actually pretty hard to come up with a name” What’s a good name and what’s a bad name for a business? You shouldn’t

March 14, 2021

Illusion

Creating Illusions in Branding

How to craft the perception you want for your brand by adjusting fine details. Design, by its nature, doesn’t really have any rules. If it

February 13, 2020

Target Shopping Cart

But it’s just two circles

But it’s just two circles. That’s the new logo? It’s just a simple shape – my toddler could draw that. When Target rolled out it’s

July 17, 2019

Michael Scott Posing

“I don’t know what I want, but I’ll know it when I see it.”

“I don’t know what I want, but I’ll know it when I see it.” For a creative professional, this sentence can be the most frustrating

July 20, 2018

Thought Bubbles

(Sometimes) Never Ask for Advice

In my field of business, I have the privilege of being able to talk to decision makers on a regular basis. While observing, I take

June 26, 2017

Do designers speak English? (and other myths)

Okay, here’s the problem. As an eager to please designer, I’ve worked hard on a concept that feels like everything the client has described to

December 13, 2016

Business Leadership

So you think you own a business

If you’re offering a service, here’s the problem. People come to you for your specific consulting service and they know you, they trust you, they

December 6, 2016

Thinking inside the box is important too

In an ideal world, a CEO well versed in the organization’s operations from top to bottom has the skills and know-how to produce a logo

August 28, 2016