Establishing a Brand’s Personality on Social Media
Social media, compared to all other mediums, presents a unique opportunity to establish a customer’s relationship with a brand. It allows you to build those
March 29, 2021
Journal
Insights on Design, Branding, Naming. Discussing trends in the marketing space and how it applies to leadership and culture within a company.
How to Name Your Business
“Wow, it’s actually pretty hard to come up with a name” What’s a good name and what’s a bad name for a business? You shouldn’t
March 14, 2021
Creating Illusions in Branding
How to craft the perception you want for your brand by adjusting fine details. Design, by its nature, doesn’t really have any rules. If it
February 13, 2020
But it’s just two circles
But it’s just two circles. That’s the new logo? It’s just a simple shape – my toddler could draw that. When Target rolled out it’s
July 17, 2019
“I don’t know what I want, but I’ll know it when I see it.”
“I don’t know what I want, but I’ll know it when I see it.” For a creative professional, this sentence can be the most frustrating
July 20, 2018
(Sometimes) Never Ask for Advice
In my field of business, I have the privilege of being able to talk to decision makers on a regular basis. While observing, I take
June 26, 2017
Do designers speak English? (and other myths)
Okay, here’s the problem. As an eager to please designer, I’ve worked hard on a concept that feels like everything the client has described to
December 13, 2016
So you think you own a business
If you’re offering a service, here’s the problem. People come to you for your specific consulting service and they know you, they trust you, they
December 6, 2016
Thinking inside the box is important too
In an ideal world, a CEO well versed in the organization’s operations from top to bottom has the skills and know-how to produce a logo
August 28, 2016
