Social media, compared to all other mediums, presents a unique opportunity to establish a customer’s relationship with a brand. It allows you to build those deep-emotional connections with consumers and gives your…
Journal
How to Name Your Business
“Wow, it’s actually pretty hard to come up with a name” What’s a good name and what’s a bad name for a business? You shouldn’t judge a book by its cover, but…
Creating Illusions in Branding
How to craft the perception you want for your brand by adjusting fine details. Design, by its nature, doesn’t really have any rules. If it did, designers would break them, trying to…
But it’s just two circles
But it’s just two circles. That’s the new logo? It’s just a simple shape – my toddler could draw that. When Target rolled out it’s logo design in 1968, it didn’t turn…
“I don’t know what I want, but I’ll know it when I see it.”
“I don’t know what I want, but I’ll know it when I see it.” For a creative professional, this sentence can be the most frustrating thing to hear. It provides zero guidance…
(Sometimes) Never Ask for Advice
In my field of business, I have the privilege of being able to talk to decision makers on a regular basis. While observing, I take note that there is an immense variety…
Do designers speak English? (and other myths)
Okay, here’s the problem. As an eager to please designer, I’ve worked hard on a concept that feels like everything the client has described to me. I have a good understanding…
So you think you own a business
If you’re offering a service, here’s the problem. People come to you for your specific consulting service and they know you, they trust you, they love you and all as well.…
Thinking inside the box is important too
In an ideal world, a CEO well versed in the organization’s operations from top to bottom has the skills and know-how to produce a logo and brand that perfectly represent the business,…