How to craft the perception you want for your brand by adjusting fine details. Design, by its nature, doesn’t really have any rules. If it did, designers would break them, trying to…

How to craft the perception you want for your brand by adjusting fine details. Design, by its nature, doesn’t really have any rules. If it did, designers would break them, trying to…
But it’s just two circles. That’s the new logo? It’s just a simple shape – my toddler could draw that. When Target rolled out it’s logo design in 1968, it didn’t turn…
“I don’t know what I want, but I’ll know it when I see it.” For a creative professional, this sentence can be the most frustrating thing to hear. It provides zero guidance…
In my field of business, I have the privilege of being able to talk to decision makers on a regular basis. While observing, I take note that there is an immense variety…
Okay, here’s the problem. As an eager to please designer, I’ve worked hard on a concept that feels like everything the client has described to me. I have a good understanding…
If you’re offering a service, here’s the problem. People come to you for your specific consulting service and they know you, they trust you, they love you and all as well.…
In an ideal world, a CEO well versed in the organization’s operations from top to bottom has the skills and know-how to produce a logo and brand that perfectly represent the business,…