Insights on Design, Branding, Naming. Discussing trends in the marketing space and how it applies to leadership and culture within a company.

Design System Lego

How Design Systems are Changing Branding

Design systems have become a vital tool for brands to create a consistent and seamless user experience across all their digital products. In today’s digital-first world, where companies operate on a global scale and have distributed teams, design systems provide an effective way to streamline design and development workflows, ensure consistency across various channels, and enable teams to work more efficiently. In this article, we will explore in detail what design systems are, how they differ from style guides, and how they can help companies achieve their business goals.

Astronaut in a Store Window

How to Name Your Business

“Wow, it’s actually pretty hard to come up with a name” What’s a good name and what’s a bad name for a business? You shouldn’t


Creating Illusions in Branding

How to craft the perception you want for your brand by adjusting fine details. Design, by its nature, doesn’t really have any rules. If it

Target Shopping Cart

But it’s just two circles

But it’s just two circles. That’s the new logo? It’s just a simple shape – my toddler could draw that. When Target rolled out it’s

Thought Bubbles

(Sometimes) Never Ask for Advice

In my field of business, I have the privilege of being able to talk to decision makers on a regular basis. While observing, I take

Business Leadership

So you think you own a business

If you’re offering a service, here’s the problem. People come to you for your specific consulting service and they know you, they trust you, they